Perodua expands market share, Myvi top model
KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd's (Perodua) market share increased to 32.5% in February, 2010 from 32.1% in January as market sentiment improved, with the Myvi being the top selling model.
"Car sales reached 13,000 units in February or 6.5% higher than the 12,200 units recorded in the same month last year," it said on Friday, March 12. Bookings continued to be strong with some 15,000 units received in February.
"Perodua will ramp up production in March and April to reduce the waiting period especially for the Alza," said Perodua managing director Aminar Rashid Salleh.
On the sales performance, he said Perodua performed exceptionally well despite the many challenges that includes a shorter working month and very tight stock levels.
"We even exceeded our target of 12,700 units for February," he said, adding Perodua surpassed its car sales targets for both January and February and expected March to be another strong month.
Aminar said the Myvi with 4,900 units sold, was the best selling model within the Perodua line-up. Also 4,500 units of ViVA and another 3,600 Alza were also sold in February.
Perodua targets to sell 176,000 units of cars this year, up 8,300 units from the 167,700 units sold in 2009.
On after-sales, Perodua recorded 124,000 service intakes in February or 9% improvement over the 114,000 intakes in February 2009.
"Not withstanding any unforeseen circumstances, we are on the road to meeting our first quarter vehicle sales target of 44,400 units," he added.
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